A killer LinkedIn profile is mandatory if you want to grow your personal brand and company.
LinkedIn, is one of the first places a prospective employer will go to suss you out. The more you put in to LinkedIn, the more you’ll get out of it.
- Use your professional name. No nicknames
- Get a killer headshot. For more tips read our blog Is your headshot killing your job opportunities?
- Update your professional headline. Include your current position and highlight your expertise. E.g. Executive Assistant and Marketing Professional. Your headline is what shows up in a search result so make the most of the opportunity.
- Ensure your location and industry reflect your current position
- Your summary is everything! It should expand on what appears in your headline, highlighting your specialties, career experience, noteworthy accolades, and key achievements or thought leadership.
- Spell check, spell check, spell check. Poor grammar and typos can make an impressive profile look embarrassing very quickly.
- Use the right keywords. Using the right keywords will expose you to more potential connections and opportunities. Identify the words you want to be found for when people use LinkedIn search and use those keywords in your headline, summary, and profile.
- Personalize Your LinkedIn Profile URL. When you created your LinkedIn profile, it had some ugly combination of letters, numbers, and backslashes. LinkedIn makes it easy to create a short URL with your name in it. Copy that URL into your email signature so that employers and recruiters can find you on LinkedIn quickly.