Gone are the days of walking into a restaurant and hoping for a good meal. Nowadays, we Google the best restaurants and check out the reviews. We ask Siri, where we can find the nearest yoga class, and instead of collecting business cards, we open LinkedIn on our smartphone and connect with that person in real-time. And here in lies the problem for many leaders. Because we’re not looking for a job, we tend to not put our best profile forward. It takes time and energy, so we put it on the back-burner.
LinkedIn is more than just a tool to find jobs and recruit people. It’s a networking and information source. Potential clients use LinkedIn to learn more about you and your expertise. For many leaders, their LinkedIn profile is the only thing that shows up in a Google search result. Many professionals are overlooking the most basic reason for ensuring their profile is updated and professional – it’s most likely the largest online representation of who they are. An incomplete profile could be perceived as though you don’t care about your public appearance or that your current profile reflects your entire career and that you have nothing more to add.
Here are 3 key things leaders should have on their LinkedIn profiles.
#1. A succinct and up-to-date summary. The reason many leaders fail here is that writing a summary can be quite a daunting task. There are many online tools, resources and businesses that can help you nail a good bio. If you only have time to do one thing to your LinkedIn profile today, a good summary is the right place to start.
#2. Optimise your profile for SEO. Instead of writing full paragraphs detailing your duties in each role, use bullet-pointed lists that incorporate a variety of relevant keywords. Formatting your descriptions with bullet points also makes your profile easy to read online. Promote your LinkedIn profile everywhere possible and be vigilant about building recommendations.
#3. Ensure you include a professional profile photo. You’ve probably heard this a million times before and for good reason. LinkedIn profiles that have a profile photo, receive 7 times more views than users who don’t have one. (LinkedIn) 7 times!!!! LinkedIn also prioritises profiles of users with an image in a search result.
This article was written by Suzanne Sarkis, our marketing & social media specialist.